Sports Case Study:
How it works

You have data, lots of data, but you need to know the "so what" -

here's how InsightBox comes in

What will be the ROI
of my marketing campaign?

It's 4 hours before a game,
how can I sell unsold tickets?

To whom should I sell
the VIP tickets?

What is the price of the ticket
Andrea would buy?

It accelerates your core audience segment understanding and
develops models to apply data to your go-to-market needs.

InsightBox is a one-stop-shop: strategy, data science, and practical application.
A rare triple play!”

VP, Digital Marketing
East Coast MLB Team

Jenny is

38
Single mom
Two kids
One dog
Accountant
...

SO WHAT ?

Jenny does not care for weekday games, regardless of the low price. For a weekend game at $62 and free hot dogs for the family - Jenny will convert

InsightBox recommendations

Spotlight on revenue

Cheap tickets can still mean
high concession sales

Beyond gender-income-zip code

Spontaneous singles are your go-to targets
5 hours before the game